Queensland’s health and wellness producers are making powerful strides in India’s fast-growing fitness sector, with local favourite ‘International Protein’ leading the charge. Teaming up with Indian partner ‘All Time Nutrition’.
The Queensland-based sports nutrition brand is building a loyal following by combining science-backed supplements with a deep understanding of local tastes and trends.
“Queensland’s health and wellness producers are particularly renowned for their excellence across the functional foods and beverages sector, nutraceuticals sector, and sports and wellness nutrition sector,” said Annette D’Silva, Director South Asia for Trade and Investment Queensland.
“We’re so pleased to work alongside International Protein and their partner All Time Nutrition in India.”
The partnership symbolises more than just product exports—it represents a commitment to localisation, authenticity, and long-term collaboration. From creating India-specific flavours to crafting culturally resonant content, International Protein’s tailored approach is a masterclass in navigating complex global markets.
This comes at a time when India’s health and wellness industry is experiencing an unprecedented surge.
It’s protein supplements market is projected to reach around US$428 million by 2030, with plant-based options tipped to drive the next wave of growth. As gyms, fitness centres, and wellness apps gain popularity across urban and semi-urban India, the demand for innovative, clean nutrition products is skyrocketing.
India’s rise as a global economic powerhouse further amplifies its appeal for Queensland exporters. Set to become the world’s third-largest economy by 2030, India boasts a growing middle class, robust digital infrastructure, and rising consumer spending, forecast to exceed US$6 trillion within the decade.
With public-private partnerships transforming sectors such as telecoms and infrastructure, and rapid urbanisation expected to impact over 300 million people by 2050, the appetite for high-quality, sophisticated goods and services is only set to increase.
India is currently Queensland’s fourth-largest two-way merchandise trading partner and the third-largest export market. The ongoing momentum in Australia-India trade relations—bolstered by the Australia-India Comprehensive Economic Cooperation Agreement (in force since December 2022)—underscores the strategic importance of such business alliances.
In India’s fitness revolution, Queensland is there every step—and every rep—of the way.
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