News Corp Australia’s News Sport Network has announced the appointment of Sachin Kumar as General Manager (GM) of Product and Partnerships.
Sachin has experience in strategy, sports, and in negotiations with the media. He is also well-known for redesigning the global cricket calendar for broadcasters and fans.
Michael Wilkins, Managing Director (MD) of News Sport Network, said in a statement that these new appointments will build on the audience and commercial growth.
“The News Sport Network leadership team provides coordinated direction for sport and wagering across our business. Success is built on executing nationally with content, commercial and marketing which is why these new appointments are key to delivering the ultimate experience for both our consumers and clients.”
Prior to joining News Corp Australia in 2019, Sachin worked for almost a decade in leadership positions at Cricket Australia to develop strategy, scheduling and international relations.
At KommunityTV, he has been instrumental in building the company’s sport strategy, creating the partnership framework with codes, and scaling its live community sport streaming across Australia.
In his new role, Sachin will be responsible for partnerships with sporting codes and driving commercial revenue across the network.
Along with Sachin, GM of product Charles Shelton-Agar has been appointed GM of audience growth for News Perform; Genevieve McCulloch has been appointed head of commercial product; and head of product Paul Zines has been appointed head of fantasy sports.