27 September 2021 23:21

#IFFM Special: Thousands register for an online entertainment extravaganza

"This is a celebration of diversity and the best of Indian cinema in all its forms."

Indian Film Festival of Melbourne- IFFM has had a phenomenal online opening with thousands of people from all parts of Australia registering and watching movies on their website and App.

Despite the COVID induced restrictions and lockdowns, IFFM2021’s online avatar is proving to be most popular.

IFFM opened on 15 August at 6 pm on Indian Independence day since then within 48 hours number of registration on the IFFM website has exceeded the previous years.

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Festival Director Mitu Bhowmick Lange told The Australia Today, “We are so happy that Australians are liking the lineup of more than 120 movies and short films in 27 languages.”

“I would like to encourage everyone to please drop a message on our social media pages about what they are liking most.”

When questioned about her own preference among the lineup, Ms Lange said curating the festival is like having your child and no mother can pick favourites among her kids.

She sums it by saying, “This is a celebration of diversity and the best of Indian cinema in all
its forms.”

May be an image of 6 people, people standing and text that says "Indian Film Festival of MELBOURNE 2021 STREAMING ONLINE AUSTRALIA WIDE FREE TO WATCH AUGUST 15 30 SEARCH FOR FFM ON APP STORE ONLY ON APPLE TV AND DOWNLOAD IFFM APP ON YOUR APPLE TV OR WATCH FROM IFFM.COM.AU COM AU THIS AMAZING DIVERSE SELECTION OF FILMS"

The highlight of the festival has always been the star-packed ‘IFFM Awards Ceremony’ which will also take place online on the 20th of August during the course of the festival.

IFFM2021 has broadened its horizons with new nomination titles to celebrate the Indian film industry holistically. This year the festival is launching three categories under the belt of web series on OTT platforms.

Keeping up with the growing trend festival will recognise Best Series, Best Performance in a series each under the Actor and Actress category. The consideration of these shows is limited to only those platforms which are available to the Australian audiences.

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This list of names includes extraordinary films of 2021 such as Ludo directed by Anurag Basu, the Vidya Balan starer Sherni directed by Amit Masukar, Soorarai Pottru (Tamil) that is starred and produced by Suriya and directed by Sudha Kongara and God on the Balcony, an Assamese film starring Harish Khanna and directed by Biswajeet Bora.

May be an image of 1 person, standing and text that says "Indian Film Festival I of MELBOURNE 2021 PrincipalPartner Partner Principal E VICTORIA AUSTRALIA VICTORIA INDIAN FILM FESTIVAL OF MELBOURNE 2021 OFFICIAL SELECTION LAALI Streaming Online on iffm.com.a August 15 Australia wide"

This year’s Best Documentary features some of the most compelling stories including Shut Up Sona, W.O.M.B, About Mumma amongst others. Winners of Best Film, Best Indie Film and Best Documentary each won the state of the art cameras from Black Magic Design apart from the award.

Another key highlight is that the Best Film winner automatically gets a nomination nod under the Best Asian Film category at the annual prestigious AACTA (Australian Academy of Cinema and Television Arts Awards).

May be an image of 6 people and text that says "Indian Film Festival of MELBOURNE 2021 PrincipalPartner Partner ICTORI Government MICTORIA NOMINATIONS FOR BEST ACTRESS IN A SERIES NEENA GUPTA MASABA MASABA PRAJAKTA KOLI MISMATCHED RASIKA DUGAL MIRZAPUR S2 US SAMANTHA AKKINENI FAMILY MAN SHWETA TRIPATHI SHARMA MIRZAPUR TO FIND OUT THE WINNERS AT IFFM AWARDS 2021 (ONL SHAHANA GOSWAMI BOMBAY BEGUMS REGISTER NOW iffm.com.au"

The IFFM has had the privilege of some of the biggest Australian film talents on the jury panel. This year’s festival jury boasts of jury members that will include names like global award-winning film editor Jill Bilcock, one of Australia’s renowned actors Vince Colosimo and multi-award-winning director Geoffrey Wright.

May be an image of 8 people, people standing and text that says "Indian Film Festival of MELBOURNE 2021 PrincipalPartner VICTORIA Government FILM VICTORIA AUSTRALIA AUST IFFM AWARDS NIGHT 2021 4.30PM FRIDAY 20TH AUGUST Best Film Best Indie Film Best Director Best Actor Best Actress Best Documentary Best Series Best Actor Series Best Actress Series Commonwealth CLICK HERE TO REGISTER IFFM.COM.AU LATROBE WSBS MELBOURNE Blackmagiode SAT Indusage HOYTS"

Register to watch IFFM Awards Ceremony on ZOOM:
When: Aug 20, 2021, 04:30 PM Canberra, Melbourne, Sydney
Link: https://us02web.zoom.us/meeting/register/tZEpc-mqqTIqGNdRyOBIY19B4B-LiSZiouRi

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