“Grown in Australia, Made in India”: Austrade partners with Woolmark for BHARAT TEX 2024

India imports 21 million kgs of wool from Australia which is a growth of 24% YoY post signing of ECTA.

Australian Trade and Investment Commission (Austrade) has partnered with The Woolmark Company to showcase the “Grown in Australia, Made in India” initiative at BHARAT TEX 2024.

Woolmark is a not-for-profit organisation that works alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. The iconic Woolmark logo has been applied to more than 5 billion products since 1964, guaranteeing quality and representing pioneering excellence and innovation.

BHARAT TEX 2024 – a global textile mega event being organised by a consortium of 11 Textile Export Promotion Councils and supported by the Ministry of Textiles is scheduled from February 26-29 in New Delhi.

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With over 3500 exhibitors and 40000 trade visitors, Bharat Tex2024 is India’s largest textile industry event, highlighting growth opportunities throughout the product value chain.

The main goal of this initiative is to exhibit the strength of Australian merino wool and India’s textile capabilities.

The focus of the Australia-India partnership will be on five key areas of cooperation: shearing, classing, sustainability frameworks, improving India’s capacity to process wool, and workforce capacity-building programs.

As per experts, India is the world’s 2nd importer of wool and Australia is one of the world’s largest wool producers, producing around 25% of greasy wool sold on the world market.

Australia being the largest producer of merino wool is home to 70 million sheep and close to ¾ of the flock being merino. Australian merino wool’s natural, biodegradable, and renewable properties make it a perfect choice for conscious brands and consumers.
Further, under the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA), there is an elimination of tariffs on wool from 29 December 2022.

India imports 21 million kgs of wool from Australia which is a growth of 24% YoY post signing of ECTA.

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Bharat Tex2024 event will be organised at the newly opened state-of-the-art venues – Bharat Mandapam and Yashobhoomi.

This mega event will feature an exhibition spread across nearly 2,00,000 sq. m area showcasing Apparel, Home Furnishings, Floor Coverings, Fibres, Yarns, Threads, Fabrics, Carpets, Silk, Textiles based Handicrafts, Technical Textiles and much more.

The event will also feature nearly 50 different knowledge sessions providing an excellent platform for knowledge exchange, information dissemination and G2G and B2B interactions.

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