In a unique nod to the spiritual fervour of Mahakumbh 2025, Google has introduced an enchanting virtual rose petal shower animation for users searching terms like “Kumbh”, “Mahakumbh”, and “Kumbh Mela”.
The interactive feature, available globally, adds a festive flair to the digital experience, allowing users to replay or share the animation via email, Facebook, X, and WhatsApp.
The Mahakumbh Mela, the world’s largest gathering of Hindus, commenced on 13 January 2025 at Prayagraj and will conclude on 26 February.
Millions of Hindu devotees have already braved the cold and fog to take the sacred dip at the Triveni Sangam—the confluence of the Ganga, Yamuna, and Saraswati rivers.
The Uttar Pradesh state government has undertaken extensive measures to accommodate an expected footfall of 45 crore people, including upgrading telecom infrastructure and establishing an AI-based lost-and-found centre.
So far, over 70 million Hindu pilgrims have taken a holy dip, with the next significant “snan” set for 29 January.
Google’s innovative celebration of the Mahakumbh digitally captures the essence of devotion and unity of Hindus, connecting users worldwide to this iconic festival.
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