Cricket Australia has announced a seven-year deal with Disney Star to broadcast in India and “other territories across Asia”.
The agreement is reported to be more than US$250m (A$361m) to broadcast men’s and women’s international cricket and the Big Bash League from season 2023-24.
Cricket Australia’s Chief Executive Nick Hockley said in a statement that they are delighted to have secured the new partnership. He said:
“Disney Star is synonymous with the game in India, and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.”
Cricket Australia is hopeful that Disney Star’s massive audience reach will provide enormous exposure for Australian cricket and for CA’s commercial partners in the world’s largest cricket market. Hockley added:
“There was significant interest in our rights and we are very grateful to our current rights holder, Sony, for their partnership, which will continue throughout this season.”
Disney Star’s Head of Sports, Sanjog Gupta, said in a statement that this deal would guarantee fans in India and other parts of Asia to continue seeing the finest cricket. he added:
“Cricket Australia represents some of the best content that the world of cricket has to offer. Some of the most memorable moments for Indian fans have been produced in Australia, and we look forward to elevating many more such moments.”
Disney Star network’s entertainment portfolio cuts across general entertainment, sports, films, infotainment, kids, and lifestyle content. Disney Star also recently won the TV broadcast rights for the T20 Indian Premier League from 2023-27.