Australian music delegation heads to India as its streaming market rises to second largest

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Australia is strengthening its musical ties with India as a delegation of Australian artists and industry professionals prepares to attend the India International Music Week (IIMW) from February 10–12.

Organised by Sounds Australia in partnership with the Victorian Music Development Office and the Australian Consul-General in Mumbai, the visit aims to deepen collaboration with India’s rapidly expanding contemporary music scene.

Image: IIMW Goa 2025 (Source: IIMw)

Paul Murphy, Australia’s Consul-General in Mumbai, highlighted the growing collaboration between the two countries. “India’s music market offers vast opportunities for Australian artists and industry leaders,” he said.

“This engagement provides a powerful platform to showcase Australia’s music ecosystem, forge new partnerships, and explore bilateral opportunities.”

The Australian delegation includes artist managers, distributors, promoters, producers, and record labels, all set to take part in curated panels, strategic meetings, networking sessions, and public events. Two Australian artists, Milan Ring and Reuben De Melo, will also perform during the festival.

Sounds Australia has a long history of engagement in India, having showcased acts such as The Aston Shuffle, Big Scary, Cloud Control, Karnivool, Kate Miller-Heidke, Peking Duk, Sampology, and Sheppard across cities including Bangalore, Delhi, Kolkata, Mumbai, and Pune.

Previous industry delegations have participated in events like NH7 Weekender, Nokia Music Connects, All About Music, and SXSW Sydney, opening pathways for touring, partnerships, and cultural exchange.

Image: Esti Zilber, Executive Producer at Sounds Australia (Source: LinkedIn)

Esti Zilber, Executive Producer at Sounds Australia, said the delegation builds on the organisation’s track record of connecting Australian artists with global opportunities.

“By strengthening relationships with key industry players in India, we’re creating lasting networks that help position Australian talent in one of the world’s most dynamic music markets.”

With India now ranking as the world’s second-largest streaming market, the IIMW visit reinforces Australia’s commitment to fostering cultural and creative exchange, expanding artist mobility, and connecting with India’s thriving live and digital music communities.

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