Four regional towns on the North Coast-Murwillumbah, Lennox Head, Sawtell and Byron Bay – are among ten across New South Wales set to share $2 million in funding aimed at developing their night-time economies.
Minister for the Night-Time Economy, John Graham, said the program aimed to showcase the diversity of regional NSW while fostering local economic growth. “Our 24-hour economy strategy highlights the importance of supporting unique offerings across the state and showcasing the stories of night-time precincts in regional towns,” he said.
“It’s not a one-size-fits-all approach. This program will support regions to harness local opportunities and work toward developing vibrant economies from day to night in regional centres.”
The funding forms part of a pilot program designed to support local business collectives in creating vibrant, around-the-clock precincts.
Participating towns will receive financial backing and tailored support to develop strategies that encourage evening activity through initiatives such as marketing campaigns, events, and community activations.
The Regional Night-Time Economy Program was introduced following feedback from local businesses, councils and industry groups, highlighting the need for targeted support that reflects the unique characteristics of each town.
As part of the pilot, business collectives will take part in capacity-building workshops, designed to strengthen collaboration and enable them to leverage opportunities in their communities.
Minister for Small Business and Minister for the North Coast, Janelle Saffin, emphasised the growing demand for local nightlife experiences.
“People are seeking out nightlife closer to home, and this program will enable regional business groups to collaborate and highlight what their area has to offer – not just during major or community events but all year round, day or night.”
Saffin added that the pilot will allow authorities to test the approach and refine it for potential expansion.
The ten towns participating in the pilot are Bathurst, Byron Bay, Hunter Valley, Lennox Head, Milton, Murrumbateman, Murwillumbah, Sawtell, Tamworth and Wagga Wagga.
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