In a major boost for Victorian farmers, growers and winemakers, dozens of local products are now featured on the front page of China’s hugely popular grocery delivery app, Dingdong Fresh.
Premier Jacinta Allan launched the Direct From Victoria campaign today in Shanghai at one of Dingdong Fresh’s order-fulfilment centres, putting Victorian produce literally on Chinese phones. The app delivers fresh produce, meat and seafood within 30 minutes and boasts two million daily users, 830,000 of whom place orders each day.
“Food is our brand. There are no better ambassadors for our state than products like Devondale dairy and Yering Station wine,” Premier Allan said.
“We’re not just taking Victorian product to the Chinese market – we’re putting it on Chinese phones.”
Nearly 40 Victorian products from 13 brands will be highlighted on the app’s front page, including Sunkist oranges, Bulla ice cream and frozen yoghurt, Chobani Greek yoghurt, Mondelez cream cheese, Devondale milk, Mayura Station wagyu, Yering Station pinot noir, Lakefield alcohol-free sparkling and Red Tractor chia seeds.
Minister for Economic Growth and Jobs Danny Pearson added:
“Supporting our nation-leading exporters to access and expand in international markets drives business and jobs growth back home.”
The campaign coincides with the reopening of Vic House, Victoria’s permanent trade hub and food and wine showcase in Shanghai. The venue features a demonstration kitchen where producers can conduct live tastings and showcase regional products, including iconic brands like King Valley’s Brown Brothers.
Since opening in 2021, Vic House has helped more than 200 businesses export to China, hosted 160 events and facilitated over 2,200 business meetings, injecting $300 million in export sales into Victoria’s economy.
Victorian Commissioner to Greater China Leigh Howard said: “Vic House is a unique asset for the Victorian Government in China, showcasing the strength of our industries and creating new opportunities for Victorian businesses.”
“By broadening our footprint in one of the world’s biggest economies, Vic House positions Victoria for future trade and investment growth.”
Victoria, which represents just three per cent of Australia’s landmass, produces 27 per cent of the country’s food and fibre export value. China remains Victoria’s largest trading partner, with exports exceeding $4.8 billion in 2023-24.
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