Tasmania is positioning itself to capture a larger share of India’s booming outbound travel market, with Liberal MP Jane Howlett highlighting new engagement efforts and growing demand from Indian visitors.
Howlett said Tourism Tasmania’s international strategy now targets India as a key market, noting her recent meeting with Indian Consul General Dr Sushil Kumar and Honorary Consul Dr Navpreet Kaur.
“We talked about the growing number of Indian travellers to Australia and Tasmania, including the potential for direct flights from Singapore to Hobart.”
She added that Indian tourists’ strong interest in nature, adventure, food and wine, arts and culture aligns closely with Tasmania’s strengths.
“The interest of Indian travellers in nature experiences, adventure activities, connecting with locals, food and wine, and arts and culture, also align well with our tourism offerings. So much opportunity.”
“So much opportunity,” Howlett said, thanking Dr Kumar for gifting her a copy of India @100.
The comments come as Tasmania’s tourism sector continues to be held up as one of the state’s success stories. Premier Jeremy Rockliff last year said visitors inject $3.5 billion into the local economy each year, helping fund schools, roads and hospitals.
“For every dollar visitors spend in Tasmania, another 83 cents is generated in our economy.”
Under the government’s 2030 Strong Plan for Tasmania’s Future, the state aims to attract 1.6 million interstate visitors and 400,000 international visitors by 2030 — an increase of around 750,000 travellers and an expected rise in visitor spending to $5.6 billion.
To support this growth, the government is investing an additional $12 million into the 2030 Visitor Economy Strategy, which sets out plans to grow the tourism workforce, draw more business events to the state, deliver a decade-long infrastructure plan and stimulate private sector investment.
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