The goal is to educate and engage diverse communities about online child sexual exploitation and abuse, including warning signs and how to seek assistance or report to the police.
As the new school year begins many families take the opportunity to post happy snaps of their kids wearing their uniforms, at their school or with other identifying features.
The crash killed 42-year-old mother Nancy Lefrançois and her 11-year-old son Loïc Chevalier, who were travelling in a passenger vehicle struck in the collision.