Australia’s tourism, hospitality and travel industries have a powerful new tool to attract, train and retain workers with the national launch of eeger — a government-funded, industry-led digital platform aimed at revitalising the country’s visitor economy.
Unveiled in partnership with Accommodation Australia, the Albanese Labor Government has invested $10 million in the groundbreaking initiative to tackle chronic workforce shortages and ensure long-term sustainability across the sector.
Tourism Minister Don Farrell said eeger was a “pivotal moment” for the sector, which supports more than 706,000 jobs — one in every 23 across the country — and over 360,000 businesses, from hotels and tour operators to cafes and cultural centres.
“The launch of eeger offers a national perspective for tourism, travel and hospitality job seekers to find the right opportunities and for employers to access the skilled workforce they need,” Minister Farrell said.
“My first job was in tourism, and I know firsthand how magnificent this industry is to be a part of. I encourage businesses and jobseekers to sign up and make the most of this innovative platform and join this vibrant and important sector.”
With demand in the visitor economy forecast to grow by nearly 150,000 workers by 2033, eeger brings together job listings, training programs and career resources in one easy-to-use digital hub — connecting jobseekers, employers and educators across the country.
General Manager of eeger, Emilie Howe, said the platform was “more than a job board” and marked a first-of-its-kind national solution built by industry for industry.
“It’s a unique solution that centralises career, job and training information for our workforce needs,” she said.
“We encourage all businesses in tourism, hospitality and travel, no matter the size, to sign up and take advantage of the free eeger platform.”
Accommodation Australia CEO James Goodwin added: “We’re proud to have worked with so many sectors to develop such an innovative platform that responds exactly to what the industry needs.”
The launch of eeger aims to boost Australia’s world-class visitor experience by ensuring the industry can access the workforce it needs today — and tomorrow.
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