Indian Premier League media rights sold for A$7.25 billion, Star India wins TV, Viacom18 bags digital

"The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game and the Digital India vision."

The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping A$7.25 billion (Rs 48,390 crore) for 410 matches at e-auctions on Tuesday. IPL is now the world’s second most valued sporting league in terms of per match value.

“Since its inception, the IPL has been synonymous with growth and today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in A$7.25 billion (INR 48,390 cr) value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!,” BCCI secretary Jay Shah tweeted.

IPL trophy; Image Source; IPL @Twitter
IPL trophy; Image Source; IPL @Twitter

The Package A (of TV) has been sold to Star India at US$ 2.72 billion approx (Rs 23,575 crore) which is Rs 57.5 crore per match and Package B of Digital Rights as well as Package C for selected 18 games in digital space for India each season has been sold to Viacom-18 at Rs 23,758.

- Advertisement -

Reliance-owned Viacom-18 also won Australia, South Africa and United Kingdom rights. Times have got MENA (Middle East North Africa) and the United States and the Rest of the World’s Rights.

“I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organisational capabilities despite two pandemic years,

“Jay Shah said.

“Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game and the Digital India vision,” he added.

Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country.

“The game has never been just about money..it is about talent. The IPL e-auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level,”

Ganguly tweeted.

Director of Reliance Industries Ltd. Nita Ambani said that they have a ‘Mission to take IPL to cricket fans in every part of the world.’

Viacom18 has acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent for the seasons from 2023 to 2027. It has also won the India digital rights for a special package of 18 games in every season.

Globally, Viacom18 has won television as well as digital rights in three out of five international territories, including major cricketing nations.

“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are – in every part of our country and around the world”,

said Nita Ambani according to an official Viacom18 release on Wednesday.
- Advertisement -

The media rights value has grown more than two-and-a-half times than what Star India paid in the year 2017.

The process was divided into a total of four packages (A, B, C and D). Package A was exclusive for TV (broadcast) for the Indian subcontinent while package B was for digital-only grouping for the same region.

There were four specific packages in which e-auction was conducted for 74 games per season for a five-year period with a provision of increasing the number of matches to 94 in the final two years.
Package C is for 18 selected games in each season for digital space.

In Package D all games will be for combined TV and digital rights for overseas markets.
All bidders made separate bids for each package.