Children’s book on online safety wins at Queensland Child Protection Week Awards

A first-of-its-kind for law enforcement, the book was developed by the AFP’s ThinkUKnow program and the AFP-led Australian Centre to Counter Child Exploitation (ACCCE).

Jack Changes the Game has won the Education Initiative Award, acknowledging its outstanding contribution to child protection, during this year’s Queensland Child Protection Week Awards at Brisbane Parliament House yesterday (30 August, 2023).

A first-of-its-kind for law enforcement, the book was developed by the AFP’s ThinkUKnow program and the AFP-led Australian Centre to Counter Child Exploitation (ACCCE).

It was funded by the AFP Commissioner’s Innovation Fund, which promotes inventive and pioneering thinking to help the AFP stay a step ahead of crime and maximise our impact on the criminal environment.

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Ceremony 1
Image: QLD Child Protection Week Awards (Source: AFP)

ACCCE and Human Exploitation Commander Helen Schneider accepted the award on behalf of the AFP.

“This book is a powerful resource to help families around Australia begin important conversations about online safety.”

Written by notable children’s author Tess Rowley and illustrated by Shannon Horsfall, the book is based on a real report to the ACCCE, and provides adults with useful tips on how to talk to children about online safety.

The book is designed for parents, carers or teachers to read with children aged 5 to 8 years and gives age-appropriate advice on how to recognise online child sexual exploitation, including online grooming, how to take action, and make a report to police.

The creation of the book was informed by a reference group who provided subject matter expertise and guidance to the author and illustrator, ensuring the book was age-appropriate.

Reference group members included Dr Andrea Baldwin, Professor Susan Edwards, Kelly Humphries and Professor Kerryann Walsh who were instrumental to the success of the book.

Award winners 2
Image: QLD Child Protection Week Awards (Source: AFP)

The 38th annual award ceremony publicly acknowledged the efforts and commitment of individuals who contribute to our community to prevent child harm and neglect, and promote the protection of children and young people.

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Commander Schneider added:

“By starting these conversations early, we can destigmatise this crime type and work together as a community to help protect children online. Early intervention, education and empowering children are key tools to prevent harm. We know these conversations can be uncomfortable and challenging, which is why Jack Changes the Game is a great icebreaker for parents and carers.”

An eBook of Jack Changes the Game and learning resources are available at

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