Cricket Australia changed the playing conditions for the 2023–24 season, and now all Australian players in international and domestic cricket must wear neck protectors.
Tailored for a projected Indian TV audience of 50 million, the campaign extends beyond television to include billboards, print ads, and vibrant signage.
“The arrival of the Pro Kabaddi League is a cultural breakthrough for our largest growing diaspora. It embodies the spirit of exchange that defines Melbourne.”
Prime Minister Modi reiterated his intent last year at the IOC's 141st session in Mumbai, where he committed to "leaving no stone unturned" in achieving this “age-old dream” of bringing the Olympics to India.
Foundation Professor of Horticultural Science at Edith Cowan University in Western Australia, he has led major advancements in postharvest technologies, fruit quality, and supply chain innovation.
The trio will take on key negotiation roles across major global challenges, including economic reform, job creation, food security, global health, and conflict resolution.