Content creators in Fiji are calling for government backing to monetise their online platforms, but authorities say stronger laws must first be put in place to regulate the industry.

Deputy Prime Minister and Minister for Trade and Communications, Manoa Kamikamica, confirmed early discussions with creators but voiced concern over a rising trend of inappropriate and hazardous behaviour online, including sexual acts and dangerous stunts performed for attention or money.
“It is a legitimate business, and we just need to provide the support systems to help them,” Mr Kamikamica said as per Fiji Times.
However, he stressed that laws governing online and social media content must be reviewed and strengthened before any formal support is considered.

Mr Kamikamica acknowledged that content creation could become a viable income stream and contribute to Fiji’s economy through taxation.
“Content creation is certainly one avenue. And this would be another source of tax as well,” he noted, adding that popular creator Shania Singh had recently visited his office with a proposal.
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