At the Austrade South Asia Market Update Roadshow in Brisbane, experts highlighted how sports technology is emerging as a powerful connector between Australia and South Asia — extending far beyond the playing field into the realms of health, innovation, and community engagement.
Panellists agreed that investment into sports tech is an investment into health more broadly, noting that sport continues to serve as a cultural bridge across the region, with cricket at the heart of this shared lineage.
As Brisbane prepares for the 2032 Olympic Games, opportunities are expanding for collaboration in athlete development, smart infrastructure, and sports science.
The evolving Indian sports market also presents growing prospects for Australian companies in stadium design, technology, eSports, athlete training, and grassroots participation.
This market insights session was delivered by the Australian Sports Technologies Network, Trade and Investment Queensland, and Austrade to help Australian tech exporters better understand opportunities in the South Asian region.
The roundtable was moderated by Mary Overington, Trade and Investment Commissioner for South Asia, and featured insights from Prof. Bruce Abernethy AM, Executive Director of 2032 Games Engagement at The University of Queensland; Amy Crosland, COO of ASTN – Australian Sports Technologies Network; Gabrielle Troon, Director – India at Trade and Investment Queensland; and Shaun Gallagher from Populous.
With sport as a bridge, participants emphasised the potential for Australia–India partnerships to drive innovation, sustainability, and global excellence in the fast-growing sports tech sector.
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