Australia’s Hass avocados are all set to enter the Indian market that has a value of $30 million with the final approval of trial shipments.
The Australian and Indian governments issued a joint statement welcoming the finalisation of market access for Hass avocados.
Avocados Australia chief executive John Tyas said in a statement:
“We think India is going to be a great market for us to build and a great market for us to really dominate.”
According to reports, Australia has to complete ten successful trial shipments to India. Mr Tyas added that the industry was “very confident” it can achieve that.
“With the industry now capable of producing a strong supply of Hass avocados, having access to an overseas market such as India will be a ‘game changer’ for our industry. We believe there are great opportunities for Australian avocados in India and it is a market with enormous growth potential.”
Mr Tyas commended the Federal government on its efforts with India to achieve this outcome for the industry.
“The Australian government has worked very hard and closely with industry to achieve a commercially viable and workable protocol that all Australian Hass avocado growers will be able to use.”
Hort Innovation chief executive Brett Fifield said:
“Getting to the point the Australian government has with India today is no small feat. As well as significant work by the government, this trade agreement, which is enacted after ten successful shipments, has been informed by hundreds of hours of research.”
Avocados Australia is optimistic about competing in the Indian market, noting that its relative proximity to the country is “very favourable” compared with competitors.
The Avolution’s CEO Antony Allen said that he was proud that their “premium quality Hass avocados would be heading to the Indian market”.
“This new market access is a great opportunity for us to expand our export business and strengthen our relationship with Indian consumers, and we look forward to building a long-lasting relationship with our Indian customers.”
This avocado market access agreement with India is underpinned by a $3 million investment into research to support the export of the fruit.
The industry has undertaken extensive market research in cities such as Bangalore, Mumbai, and Delhi to assess the Indian market for Australian avocado growers.
The Australia-India Economic Cooperation and Trade Agreement (ECTA) entered into force on 29 December 2022 and with it came this excellent new trade opportunity for the Australian avocado industry.
India is a fast-growing market for avocados and consumers are keen to try premium quality Hass avocados at affordable prices. India’s population is 1.4 billion and if the Australian avocado industry is able to get just 1 per cent of people to buy their product that’s a clear market of 14 million people.