In a major boost for media diversity, the NSW Government has announced $100,000 in funding to support the growth and sustainability of multicultural media outlets across the state.
The grant, awarded to the Independent Multicultural Media Association (IMMA), will support a range of initiatives including industry workshops, mentorship programs, peer learning groups, and research to map out future challenges and growth opportunities.
IMMA represents more than 45 multicultural media outlets, with a collective monthly reach of up to five million people.
The funding is co-sponsored by Multicultural NSW and the NSW Department of Customer Service, and is aimed at strengthening both the digital capabilities and organisational frameworks of these outlets, many of which are grappling with the same structural and financial pressures facing the broader media sector.
Joseph La Posta, CEO of Multicultural NSW, said the government recognises the vital role multicultural media plays in creating a more inclusive society.
“The NSW Government is extremely grateful for the contribution multicultural media outlets have made to harmony and inclusion in this state.”
He added that these publications do far more than deliver the news—they act as crucial community touchpoints and platforms for culturally diverse voices.
“This funding will help IMMA safeguard the industry for years to come, strengthening resilience in a rapidly changing media landscape.”
Dr Fotis Kapetopoulos, Secretary of IMMA, welcomed the grant as a strong endorsement of multicultural media’s importance and future.
“This support from the NSW Government is not just a grant – it’s a powerful signal to multicultural communities that their stories matter, and their voices deserve to be heard.”
He emphasised the broader message this funding sends to commercial and government sectors alike, “It also sends a clear message to commercial NSW: invest in multicultural media, invest in our communities.”
“IMMA is proud to lead the digital and structural transformation of this vital sector, ensuring multicultural media remains strong, independent, and equipped to serve our diverse state.”
The funding arrives at a critical time, as multicultural publishers—like their mainstream counterparts—confront challenges in audience engagement, digital transition, and long-term financial sustainability. The NSW Government hopes this targeted support will not only bolster the sector’s resilience but also reaffirm the role of multicultural media in building a more informed and connected state.
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