Australian agribusiness Mort & Co Fertilisers has entered the Indian market with the first shipment of its premium Terrus Pro granules, marking a major milestone in the company’s global expansion.
The company said in a statement:
“We’re thrilled to partner with India to improve productivity and profitability, using our Australian-made granules to help farmers thrive.”
To mark the launch, CEO Charlie Mort and General Manager Candice Pretorious visited India, where they met with leaders from the Krishi Vigyan Kendras (KVKs) – Farm Science Centres – to learn more about India’s ambitious push for sustainable agriculture.
Terrus Pro is a premium carbon-based fertiliser granule enriched with blood and bone, gypsum, and sulphate of potash, designed to condition soil and provide balanced nutrients and trace elements for healthy plant growth.
The shipment, set to arrive in Mumbai next week, positions Mort & Co in the world’s second-largest arable land market.
Delivered in partnership with Knowledge Network Solutions (KNS), the carbon-based fertiliser is designed to boost long-term soil health and crop yields.
India, home to more than 1.4 billion people, is the world’s largest democracy and forecast to become the third-largest economy by 2030.
Already Queensland’s fourth-largest two-way merchandise trading partner and its third-largest merchandise export market, India is driving large-scale reforms and adopting pro-business policies to fuel its development.
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